Webflow or Wix Studio: which to pick in 2026

If you are searching "Webflow or Wix", the answer depends on three things: who will edit the site, how many languages you need, and whether you plan to leave with the site one day. The rest — design, animation, integrations — is roughly comparable. This guide compares the prices published in 2026, what happens to your site if you leave the platform, and the question most comparisons skip: what changes when the site has to be bilingual in Québec.

I build custom-coded sites, so I have a bias. I am stating it up front and linking every number so you can check it. Prices were read on the official pages on 22 October 2026; they are in US dollars, and what you pay in Canada can differ.

Webflow or Wix: the short answer

Your situation	The reasonable choice	Why
You launch alone on a small budget and edit everything yourself	Wix	Cheapest to start, no technical knowledge needed.
An agency or freelancer manages several client sites	Wix Studio	Built for agencies, priced per site.
A marketing team wants design control and publishes often	Webflow	Code and CMS control, but every seat and locale is billed.
You serve clients in French and English	Webflow with Localize, or Wix Multilingual	Both work; cost and URL structure differ.
You want to be able to leave with the site	Self-hosted WordPress or custom	Wix cannot be exported, and a Webflow site is rebuilt elsewhere.

Wix or Wix Studio?

They are two different products, and this is the most common confusion in comparisons.

Wix is the consumer editor. Plans are Free, Light, Core, Business and Business Elite. Prices vary by country and by the currency shown at checkout; US list prices recorded in September 2026 ran from US$17 to US$159 a month, billed yearly.

Wix Studio is the editor for agencies and freelancers. Plans are Basic, Standard, Plus, Elite and Enterprise. Two differences matter: online payments only work from Standard up, and CMS items run from 1,500 (Basic) to 10 million (Elite). If you take orders or bookings, Basic will not do.

Both include Wix's multilingual app, which manages one version per language with three possible URL structures: subdirectory, subdomain or language parameter. That is a real advantage over Webflow, where localization is an add-on.

What each option costs in 2026

Webflow. The Basic plan, without CMS, is US$15 a month billed yearly. Premium, with the CMS (20,000 items, 40 collections) and site search, is US$25 a month billed yearly. Extra seats are billed, and so is localization: US$9 a month per added locale for Localize Essential, US$29 for Localize Advanced, which adds translated URLs and automatic visitor routing.

Wix. Paid plans start around US$17 a month billed yearly and reach US$159 for Business Elite. The Canadian price is shown in Canadian dollars at checkout. The multilingual app does not add a plan tier, but automatic translation beyond the included quota is billed.

Custom. My plans start at CA$1,900, and options and larger projects are priced after the free audit. You pay once for design and code instead of a monthly rent. French and English are part of the structure from day one.

Moving from Wix to Webflow: what transfers

Webflow says it in its own documentation: there is no automated conversion from a Wix site to Webflow. Wix designs, layouts and interactions cannot be imported. The migration is a rebuild, not a transfer.

What comes across:

• text and images, which you collect by hand;
• CMS collections, which Wix exports as CSV and Webflow imports;
• domain names, which you reconnect by changing DNS records.

What does not:

• blog posts, which Wix cannot export to any other platform;
• fonts, whose Wix licence only covers use inside Wix;
• animations and interactions, which are rebuilt;
• the search rankings you earned, which you protect with 301 redirects before the domain switch.

A realistic timeline for a ten-page site with a blog is weeks, not hours. If a contractor promises an automatic import, ask which documentation page they are relying on.

Webflow in Montréal: the questions to ask

A Webflow site built in Montréal has the same requirements as a custom site, plus the platform's own.

Language. Ask how French is handled: two page trees through Localize, or duplicated content maintained by hand. A site whose French version is shorter than its English one does not comply with the Charter of the French language.

Data. A contact or booking form collects personal information. Ask where it is stored, who can access it, and how the privacy policy says so. That is the subject of Law 25.

Ownership. Does the site belong to your company or to the contractor's Webflow account? A site built inside a freelancer's account can be transferred, but done badly it leaves you without access the day the relationship ends.

SEO. Ask for the URL list before and after, and who installs the redirects. This is the part failed migrations forget.

Who edits what. A Webflow site is edited in Webflow. If your team has never touched the editor, budget for training or a care plan.

Squarespace and WordPress, briefly

Squarespace suits a portfolio or a simple service site in one language. Bilingual runs through Weglot, an add-on paid beyond the free quota. Export to WordPress is partial: product pages, style settings and custom CSS do not follow.

WordPress is two things. WordPress.com is hosted: US$4 to US$45 a month billed yearly, with payment fees that fall as the plan rises. Self-hosted WordPress is free software you install with the host of your choice: the only option here where you choose the hosting country and can move everything. Bilingual needs an extension, WPML or Polylang.

So which one?

• Wix if you are testing an idea and edit the site yourself. Accept that you cannot take it with you.
• Wix Studio if you are an agency billing client sites.
• Webflow if design and CMS work are the core of the job and someone on your side will edit it.
• Self-hosted WordPress if you publish a lot and want to choose the host.
• Custom when the site has to generate enquiries, serve two languages and stay yours. My starting prices are public: landing site from CA$1,900, self-edit site from CA$3,500, online shop by quote.

If you are weighing a platform against a coded site, book 15 minutes: I look at your current site and tell you plainly whether a platform is enough. That is also the conversation to have before paying for a Webflow migration.

Sources

Pages read on 22 October 2026.

• Webflow pricing — plans, CMS, Localize add-on
• Migrate your site from Wix to Webflow, Webflow Help Center, updated 2 July 2026
• Wix plans and Choosing a Studio plan, Wix Help Center
• Wix Multilingual: an overview, Wix Help Center
• Wix pricing, recorded 1 September 2026 (US list prices)
• Squarespace pricing, exporting a Squarespace site, Weglot pricing
• WordPress.com pricing, exporting content
• WPML pricing, Polylang pricing